Equipping financial services providers to keep up with the pace of change, defend their own positions (and customer bases) and carve out new market positions and collaborations. Understanding and make sense of the new world, and shaking up traditional segmentation models in the face of new consumer behaviours, expectations and mindsets.

Connecting decision-makers with the customer experience – energising market intelligence.

What’s Hitting The Headlines?

Read the latest on the headlines we’ve spotted.

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Throughout 2016 we have talked to small businesses to understand their experiences, use of financial services and outlooks.

Download our new series of articles, each of which focuses on a specific area of their financial services activity.

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OUR CLIENTS

Our dedicated financial services team has experience in working on strategic research & consultancy projects with some of the world’s leading financial institutions.

WHO WE WORK WITH

Metlife

Direct Line Group

RBS

Nectar Business

With a rare combination of first class technical skills and the consultative mind-set to respond to major strategic questions being asked … they delivered insight based narratives that added clarity and drove actionable decisions that are transforming Metlife into a truly customer centric organisation. Global Head of Customer Strategy – Metlife
Decision Architects’ report looking at SMEs’ insurance decision making was instrumental in defining our approach towards several segments of the market as it provided an insightful yet actionable segmentation. Head of Market Management – UK Commercial Insurer

Decision Architects became attuned to our project very quickly and had an excellent understanding of what we were trying to achieve, providing some excellent guidance. It was a real weight off our minds to know that they were going to take care of all the research outputs and did a great job distilling the final insights.” Customer Segmentation Specialist – Lloyds Banking Group

OUR FOCUS

Our experience of tackling strategic, marketing, product development and CX issues across the broad financial services landscape is deep and varied. We talk to consumers, business decision makers, consultants and professional practitioners about the issues that matter and distill insights into actionable outcomes.

We have developed a particular focus on SMEs, insurance and the retirement journey (investments and pensions)

SMEs

We understand the complexities of this hugely diverse landscape; we have a wealth of experience talking to businesses about their challenges, their behaviour, their needs, their ambitions: we know what makes them tick.

INVESTMENTS & PENSIONS

Analysis by Keyretirement.com shows that the average cost of being a pensioner is £11,620 a year. How important then that adequate retirement provision is sought to supplement the state pension.

INSURANCE

As the insurance industry evolves to meet the new risks associated with today’s cyber-connected world, changing purchase habits of increasingly discerning consumers and adoption of insuretech, we help Providers understand how the world is changing, challenge traditional ways of looking at markets and identify new opportunities.

OUR APPROACHES

Decision Architects focuses on what matters most to our clients. We apply intelligent research, consultancy and data science skills to address your key business questions.

OUR THINKING

CONTACT DECISION ARCHITECTS: FINANCIAL SERVICES

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+44 (0)203 397 2550