CASE STUDIES

Trading Channels and Payments

Client: Self-funded

2016 Small Business Series

Trading channels drive the payment methods accepted by small businesses so their relative exposure to fraud and cashflow problems are pre- determined to a large extent. Are businesses able to help themselves by being more creative in the way they accept payments?

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The New Playing Field for Employer Provided Benefits

Client: Self-funded

2016 Small Business Series

This paper looks at the provision of employer-provided benefits with a context of the introduction of auto- enrolment and the relationship between workplace pensions and employer provided benefits as (approx.) 500,000 small/micro businesses yet to introduce workplace pensions take centre stage

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New Horizons for Small Businesses: Approaching Workplace Pensions and Beyond

Client: Self-funded

2016 Small Business Series

This paper shines a spotlight on workplace pensions within the context of employer-provided benefits and sheds light on issues and attitudes as (approx.) 500,000 small/micro businesses yet to introduce workplace pensions take centre stage.

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Future Horizons and Embracing Fintech

Client: Self-funded

2016 Small Business Series

There is a high degree of optimism about future growth (in spite of concerns about the impact of Brexit) and an open door for technological innovation which will support the ambitions of small businesses to streamline and drive business efficiency.

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Cheques: Still Open For Business

Client: Self-funded

2016 Small Business Series

Cheques are still open for business. This paper, which builds on findings from our latest Small Business Survey shows that although cheque usage continues to steadily decline, more innovation will be needed to accelerate the demise of this traditional mainstay of the payment industry.

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Business Finance: Starting To Think Outside The Box

Client: Self-funded

2016 Small Business Series

The vast majority of small businesses still turn to their banks for lending: as the backbone of the UK economy they need to understand the advantages and possibilities of the wide range of finance options available to them to fund growth and achieve long term success.

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Business Banking: Is Change Around The Corner?

Client: Self-funded

2016 Small Business Series

Banking relationships are still dominated by the traditional institutions (Barclays, HSBC, Lloyds NatWest and Santander) with little evidence of multi-banking as yet – but these banks should take notice of warning shots across the bow as businesses increasingly hedge their bets and start taking notice of incentives to open secondary accounts.

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Spotlight on Small Business Insurance

Client: Self-funded

2016 Small Business Series

The 2016 Small Business Insurance Survey comprised 261 employers with 2-49 employees and looked at trends in purchase channels, brand choices and purchase drivers over a six year period.

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Helping to create a meaningful definition of SMEs for the DLG Group

Client: Direct Line Group

Following a strategy review in 2014 the DLG marketing team identified new questions to address in order to strengthen their understanding of the SME market and potential opportunity within this sector for their brand portfolio.

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Illuminating Potential for Product Development

Client: Major insurance group

The client’s marketing team knew they had to really get under the skin of what makes SMEs tick.

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Reinventing the organisation – compelling segmentation drives a new consumer focus

Client: MetLife

Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. We helped them toward creating a truly customer centric global insurance business.

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Standing out from the crowd through product positioning

Client: Allianz

Allianz Insurance is one of the world’s largest insurance and financial services companies with revenues over €122 billion. It is also one of the largest general insurers in the UK. We improved their customer segmentation framework, helping them rethink their marketing plans and opportunities to stand out against the competition.

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