Game Changers in Patient Research

Any effective healthcare marketing strategy must take into account the perspectives of multiple stakeholders, be it doctors, regulators, payers and patients. However, despite great claims of patient centricity, we often find one of these stakeholders undervalued. One voice all too often overlooked – the patient.

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Drug pricing, what’s the solution?

For a market economy to function, producers must supply the goods that consumers want. This is known as the law of supply and demand.

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Digital and Online Health Resources: The Trust Paradox

How much does this technology benefit our prime stakeholder – the patient. Furthermore, what effect does this have on the health industry as a whole?

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OUR CLIENTS

Our dedicated healthcare team has experience in working on strategic research & consultancy projects with some of the world’s leading healthcare brands.

WHO WE WORK WITH

ResMed

Bayer

UCB

Cancer Research UK

DePuy Synthes

St Jude Medical

Janssen

Johnson & Johnson

I have commissioned research through Decision Architects over a number of years now and their strategic insights and pragmatic approach to problem solving give them a competitive edge over alternative market research firms. The ‘human’ approach Decision Architects bring to managing customers who are highly skilled and often not open to revealing their true motivations, balanced with their efforts to forge long term partnerships with us makes them a valued member of my marketing team.

OUR FOCUS

We work with healthcare clients across the healthcare sector. From medical technology and digital health companies through to pharmaceutical clients. We have interviewed patients, a variety of physicians, medical engineers, nurses and support staff, as well as representatives from national health services around the world.

MEDICAL TECHNOLOGY

In recent years our healthcare practice has focused heavily on medical technology, including medical devices, implants, surgical and diagnostic equipment.

DIGITAL HEALTH

Our healthcare practice is committed to understanding the latest developments in the healthcare sector. With a special interest in the digitalization of healthcare we are able to support healthcare innovators realize their potential through strategic research & consultative support services.

CONSUMER HEALTH

Maintaining an up-to-date understanding of the critical issues in increasingly complex and evolving pathways is essential for marketers. The patient can provide the most holistic view of the market dynamic and help to identify priority stages throughout.

OUR APPROACHES

Decision Architects focuses on what matters most to our clients. We apply intelligent research, consultancy and data science skills to address your key business questions.

OUR THINKING

Contact Decision Architects: Healthcare

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+44 (0)203 397 2550