OUR APPROACHES

We work with healthcare clients across the healthcare sector. From medical technology and digital health companies through to pharmaceutical clients. We have interviewed patients, a variety of physicians, medical engineers, nurses and support staff, as well as representatives from national health services around the world.

WHERE TO PLAY

Understanding market dynamics and “where to play?” in these markets can hold the key to effective healthcare brand management, strategy and longer term planning. Decision Architects have developed a range of approaches to address those “where to play?” questions:

  • Market Landscape
  • Patient Journey
  • Segmentation
  • Opportunity Assessment
  • Product Positioning

HOW TO WIN

Understanding a brand within the context of its market place and, at its core answering those “how to win?” questions is essential to unlocking brand potential. Decision Architects have developed a range of approaches to address those “how to win?” questions:

  • Product Messaging
  • Brand Imagery
  • Brand Packaging
  • User Experience

HOW TO KEEP WINNING

Understanding brand performance over time and having the insights and frameworks to know “how to keep winning?” is essential for prolonged success. Decision Architects have developed a range of approaches to address those “how to keep winning?” questions:

  • Tracking Research
  • Future Forecasting
  • Rx to OTC Brand Strategy