focusing on
segmentation, customer behavior and analytics
Decision Architects is an award-winning market research consultancy, but we’re more than that. We operate in the space between market research and management consultancy, working with our clients around the world to help them make informed strategic decisions that address their most pressing questions and issues.
expertise you can harness
developing
actionable segmentation
We are specialists in segmentation with over 20 years’ experience. Our team helps businesses worldwide by developing actionable frameworks that become a core foundation of impactful marketing strategies.
generating
customer insight
Fluent in both qualitative and quantitative research we have the skills to combine both ‘hard’ and ‘soft’ evidence in arriving at business solutions.
deploying
marketing analytics
Our data integration and analytics capabilities provide clients with the decision-making fire-power to make better choices aligned with business & marketing strategy
tapping
potential in existing data
Our Surge3 data platform enables clients to systematically create new knowledge from existing data … making research budgets go further and maximising value from every project
latest news
from twitter
RT @natalieben: Lord Kerr of Kinlochard brilliantly eviscerates government claims about refugees yesterday in #HouseofLords
The fa… https://t.co/fEX4DTzTex
Spectacular piece of rebranding, not an 'e' in sight. https://t.co/CEW2w8WMQB
A renewed focus on growth is the antidote to 'these interesting times'.
https://t.co/8dNccrRpE1
#businessgrowth… https://t.co/gQvjmnfVyX
Is it a true reflection of our society today or just the anachronistic view of those in power and those who advise… https://t.co/a8VHgUFlW5
How do you become a knowledge organisation? Answer: know what you know and squeeze the maximum value out of your in… https://t.co/3W8jDLeKML
Here's an interesting thought.... more data has been generated in the last 10 minutes, than ever even existed befor… https://t.co/URLCtflHwv
what our clients say
For the first time ever, we had an actionable framework to identify and evaluate priorities and opportunities for growth. Thanks to Decision Architects, we could implement an effective, targeted marketing strategy.
Head of UK Marketing
International Healthcare
They not only developed a highly actionable segmentation tool, but also supported my teams. You can see the results of this work playing out across the business in reinvigorated brands and successful new product launches.
Managing Director
UK Regional Brewer
With a rare combination of first class technical skills an the consultative mindset... they delivered insight based narratives that added clarity and drove actionable decisions that are transforming us into a truly customer centric organisation
Global Head of Customer Strategy
Global Insurer