Developing a through-the-line shopping experience
The challenge was to build a deeper understanding of the shopper journey to support the development of a ‘through-the-line’ shopping experience which encompassed the in-store and on-line environments with the aim of driving sustained competitive advantage
Best Buy is an $42bn revenue, multinational consumer electronics retailer headquartered in Minnesota, USA. The company ranked No. 72 in the 2018 Fortune 500 list of the largest United States corporations by total revenue