Reinventing the organisation – compelling segmentation drives a new consumer focus
Metlife needed a global segmentation framework to help it define and refine its core global purpose. Decision Architects developed an innovative model and framework, developing insight into how people wanted to lead their financial lives.
Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. We helped them toward creating a truly customer centric global insurance business