A common language brings together marketing and sales
ResMed had a sales support framework that enabled the sales team to focus on getting home medical equipment suppliers to increase adoption and implementation of ResMed solutions – but for marketing it didn’t provide enough detail to be meaningful or actionable. The challenge was to develop a customer lens that added additional ‘actionability’ and insight, whilst clearly demonstrating the shared DNA between the different frameworks.
ResMed is a San Diego-based medical equipment company. With revenues of $1.7bn, employing over 6,000 people and operating in approximately 100 countries worldwide … ResMed specializes in innovative solutions for the treatment of sleep-disordered breathing, sleep apnea, COPD and other respiratory conditions.