A successful marketing strategy is built upon an effective segmentation
Bunge’s existing consumer framework was not capable of providing the depth of insight required to support the business’ growth strategy. Decision Architects created additional insight ‘lenses’ that informed the development of both communications and innovation roadmaps.
Bunge is a $42bn global agri-business with major consumer brands in central and eastern Europe. Operating in 40 countries, the company has approximately 32,000 employees. Bunge sells trusted consumer edible oil and margarine brands throughout Europe.